Dayla Ferguson Hair Design

Dayla Ferguson is a hair studio in Prague, offering gender-neutral cuts and styling. The project brief was to convey Dayla’s dark, gothic aesthetic into a visual identity along with aptly stylized photographic collages, social media graphics, website and an array of print assets, such as stationery, gift cards and more.

The visual identity has received numerous compliments while additional print/digital collaterals are created in regular basis, most recently a complete website redesign and development. The refreshed website design and copywriting has helped to attract more customers, especially in the queer community which the client was hoping to target.

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Location: Prague, CZ
Design tasks: Visual identity, print design, photo collages, social media, web design